Present your professional identity. People want to know who the person is behind the tweets they read, so be sure to fill out your profile and include a picture. You develop more loyal followers if they have the opportunity to learn a little about you and your company. If you are using Twitter to promote your business, make sure your profile reflects your professional image.
Start simple. Offer business tips, links to resources you use frequently, or ask a question to get advice or recommendations. Don't start with a bunch of self promotion tweets. Instead, make yourself a resource for people who need answers that you can provide and possibly your services.
Tweet before you follow. Spend a week or two sending tweets before tackling the task of building followers. When followers visit your Twitter page, you want them to see a solid list of tweets so they know you're a good person to follow.
ReTweet interesting posts. If you agree with a specific post, retweet it. Give the author credit by posting "@Twitter User name" at the beginning of the post. The author will likely send you a thank you tweet and check out your profile. This is a good way to build your network.
Follow the right tweeters. Find people to follow first by searching for your friends, colleagues, clients, and associates. Then, check out their list of followers and start following them. It's best to choose people who are active tweeters. You can also go to MrTweet.com to get additional recommendations.
Contribute to conversations. Offer your opinions, feedback, and advice when you see posts that relate to your business or interests.
Use a Twitter desktop program. Applications like TweetDeck or Twirl will bring Twitter to you computer desktop so you won't have to log in to Twitter to post and read other posts. This makes it more convenient,and you will be more likely to keep up with the conversations.
Be a consistent tweeter. Try to tweet at least once a day. Followers look for active contributors, so it's important to keep your name in front of readers as much as possible.
Don't overdo it. While you need to be consistent, don't be annoying. Remember that you want a professional image, so don't tweet need to tweet about what you had for lunch or other inconsequential activities. Three or four tweets a day is a good average if the information you provide is relevant.
Be patient. Followers will come if you stick with it. Again, be a resource and be consistent. Establish your credibility with helpful tweets and people will want to follow you.
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