Twitter is one of those social networking tools that helps you stay in touch with your "followers". It's meant for quick postings -- you can only "tweet" 140 characters or less. The premise is that you can update your status throughout the day so your friends and family can keep up with what's going on in your life.
Twitter is a fun application for your personal life, but it can be so much more than that. As a business tool, Twitter can help you network, find resources, and even attract new clients and customers. Here are 5 ways that I am using Twitter to boost my business marketing and network.
1. Building My Network - Twitter offers a huge audience! As other "tweeters" learn more about me through my posts, I'll gain more followers and build my network. Through these connections, I might learn more about up and coming business trends or innovative marketing techniques, and I'll increase the opportunities to pull in new clients as well.
2. Building My Credibility - Twitter shows you postings from thousands of users, many of which are looking for information or suggestions. When I find a question I can answer, I've just promoted myself as an expert on that topic. This is a great way to gain more followers.
3. Asking for Recommendations - The Internet can be a great source of information, if you can find what you're looking for. It's easy to do a search for a particular service or product, but you can easily get sidetracked by all the junk, too. If I need to find a specific service or product to improve my business, I can tweet about my situation and ask for help. The recommendation I receive will be more valuable than any general search on the Web because I'll get specific information backed by the experience of other users. I can then focus my search based on the suggestions I've received, saving me time because I don't have to filter through hundreds of search results.
4. Promoting my business - Tweeting about my business (and personal) successes will let others know that I'm passionate about my work and helping my clients succeed. This is another way to attract new clients and become a resource for those needing help with Web design, building their brands, and developing marketing ideas and promotions.
5. Reaching Out to Clients - Twitter will help me reach out to clients and prospects. Not only can I tweet about new services that I offer or new products and promotions, but I can also offer kudos to my clients who have just reached a milestone and special achievement, and promote a special event being held by one of my non-profit clients. Those are the kind of "real world" connections that build lasting relationships and mutual appreciation.
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