Excellent Example of the Viral Marketing Power of Facebook!

If you've ever questioned the effectiveness of Facebook posts, I have a personal story that just might convince you that Facebook is, in fact, a worthy marketing tool.

Just a couple of days ago, I bought new microsuede sheets at JCPenney. Not only do I love the feel and quality, but I was amazed at the price - only $19.99 for a King-sized set! Just for fun, I decided to post a picture of my newly outfitted bed, and tell my friends about the great deal I received.

It turned into quite a Facebook conversation between my friends and me. Several showed interest in purchasing the sheets, so I shared the online link so my friends could check them out as well. From my simple conversation starter, JCPenney sold 12 sheet sets, thanks to my friends!

I found the JC Penney Fan page on Facebook and instantly became a fan and shared my story:

"Hi there! I bought a new sheet set for my bedroom from JCP ~ they are awesome. 12 new sheet sets were sold because of my post! I just think social networking is amazing and wanted to share!! As a Web site designer, I preach the value of social networking to my clients ~ this just goes to show the ripple effect of social networking!!"

Here is their reply:

"Hi Michelle – You are right! In today’s society, social media is a powerful tool to stay connected! It is a great resource for JCPenney as our customer’s comments are very important to us and we use them to help satisfy other customers. We are glad you are happy with the Microfiber sheets and the price! We always hope that you receive the high quality of service and products you deserve. Thank you again for sharing."

Perfect example of why YOU should have a Facebook Fan page for your business. Customers are talking about you with their friends, raving about good experiences and ranting about bad. The only way you can be involved is by having a Fan page so you are visible AND accessible to your valued customers.

If you don't have a Fan page on Facebook, contact me at e-websmart, and we'll be happy to get you started.

Happy Facebooking!

My Best,
Michelle

Another Reason to Participate on Facebook

Google recently announced that all public status updates are now being included in the search engine's real-time search feature. This means that when someone gets online to search for your business, product, or service, they could find you on the first page of search results via a Facebook post!

Facebook indexes all updates from Facebook Fan Pages, so businesses with a Fan Page are likely to get more traffic, and more fans. Businesses who don't use Facebook will likely find themselves quickly losing ground in search rankings.

Does this give you reason to jump on Facebook? We'd love to help you figure out a strategy and design and optimize your Facebook page. Just call us at 217-498-1073!