Who Are You and Why Are You Blogging?

Blogs are a great way to create publicity for your self and your business, so it's very important to fully develop your "About Me" page associated with your blog. Readers will look here first to get a more complete picture of who you are, why you are blogging, what you have for credentials. This is also where readers will look to find your contact information if they have questions or want to discuss networking opportunities.

Your "About Me" is your chance to build a relationship with your readers by helping them understand why they should trust you and value your advice. Be sure to show your passion and excitement for your blog topic. Here are some things to include on this page:

• A short biography to help readers learn more about you
• A description of your business
• A short explanation about why you blog, or why you love your topic
• Your education credentials and experience
• Links to your other Web sites, blogs, or articles that you have written
• Links to other blogs that you frequently read
• A picture of yourself, so readers can connect your name with your face

Make sure that your "About Me" page is easy to find with a prominent link available on both your home page and the other pages of your blog.