Wednesday, March 11, 2009

Using Social Media to Promote Your Blog

Social media is all the rage, and if you're not already using it in some capacity to promote your business, you should seriously consider it. But even if you aren't ready to join the ranks of MySpace, Facebook, or Linked In, you can still promote your blog, and your business, through social networking.

If you do have a social networking profile, you should definitely add your blog link to that profile. Your recent posts can appear in your profile, which gives you free exposure to an automatic audience. Many of the connections you've already made will be curious and interested in what you have to say.

If you aren't interested in establishing these profiles just yet, then focus on social bookmarks. These are sites like Digg, Delicious, and StumbleUpon. These are places that allow people to indicate their favorite Web sites, blogs, videos, and other media. After submitting your entry, others can view it and voit on it as well. The more popular your entry, the higher your rating and the more likely it is to be seen by lots of people!

Another option is to start "tweeting" with Twitter. Also known as "microblogging", this is a service that allows you to send short updates about what you are doing or what's on your mind. Or, maybe you're looking for feedback on a blog. You can send a note requesting that your followers check it out and get back to you with their opinions. Twitter is a very powerful social networking tool if you know how to implement it as such, so we'll focus on its potential in future blogs. Stay tuned!

And last but not least, definitely register your blog with blog directories such as Technorati, Blog Catalog, Best of the Web Blog Search, or Blogged.com. It may be a little time consuming, but search for "blog directories" and you'll find some of the most popular. Spend some time each day submitting your blog URL so those who are looking for you and your topics can find you.