10 Steps for a User Centric Fan Page

1. Make sure you have a Facebook badge. There's not a lot of room for customizations on Facebook, so it’s important to maximize the space for your picture or logo. Include your tag line, physical address, phone number, Web site, and anything else that will help fans identify you.
2. Set your Wall settings to allow for comments, photos, videos and links from fans.
3. Monitor your page at least a few times a day and always respond to those who post on your page.
4. Ask questions to encourage comments from your fans.
5. Add a newsletter up sign box to your page using the FBML app.
6. If you have a blog, be sure to import your blog posts through the Notes feature, or use the Networked Blogs application.
7. Make sure your posts are sincere, genuine, and personalized. Include photos whenever you can! People love seeing pictures.
8. Add a variety of content and posts to your fan page. Mix things up. Showcase your work, highlight employee achievements, post tips or tricks related to your industry, repost inspiring messages, new arrivals, product recommendations and favorite quotes.
9. Daily updates -Try to post 1 - 2 times a day, but I would recommend no more than 3 a day. You don't want to overload your fans with your posts. Respect the space on their personal walls or you'll likely turn people off.
10. Encourage frequent visits to your page. Hold contests, offer exclusive discounts and specials for your fans, and let your fans be the "first to know" about exciting offers and announcements. (By the way, contests require special Facebook permission, but we have the inside scoop! We can set-up your contest.)