Promote Your Newsletter on Social Networking Sites

Constant Contact is one of the most popular online e-newsletter creators on the Web. Sending a regular newsletter helps you keep your business, products, and services front and center in your customers' minds. Social networking also brings tremendous opportunities to increase your visibility and encourage communication with your customers. By using both of these strategies together, you can promote your newsletters to your social networking contacts, and also encourage your newsletter contacts to visit your social networking sites.

Sites like Facebook, MySpace, and Twitter offer new ways to encourage more readers for your newsletter. You can use Constant Contact's archive feature to convert your newsletter into a web page, and you can then share that URL address with your social networking followers. Once you have the URL, post it on Twitter, Facebook, MySpace, and your blog.

Post something like, "We've just published our latest newsletter! Read it by going to (insert link)". Remember that Twitter only allows a 140 character post. You may have to short your link by going to www.tinyurl.com so you can fit all the characters within the limit.

As you invite new readers to browse your newsletter, you will generate more interest and gain new subscribers. Be sure to include a link in your newsletter for readers to subscribe!

My next post will show you how to add a "Join My Mailing List" box to your Facebook page. Check back tomorrow!