A recent study released by BlogHer finds that women who are online are twice as likely to get their information from blogs than social networking sites. However, 75% of them use social networking sites to keep in touch with friends and family.
The 2009 Women in Social Media Study, which was released on April 28, indicates that women use social media platforms as their primary sources for community interaction, entertainmet, and information.
"Blog now wield considerable influence on consumers' purchasing habits - 45 percent of survey respondents stated that they decided to purchase an item after reading about it on a blog," the survey states.
The study, conducted by BlogHer and iVillage, and in partnership with Compass Partners, offers insight on how women in the U.S. use social media every day. Of the 42 million women who use social media each week, 55% participate in blogging, 75% visit a social networking site such as Facebook or My Space, and 20% use Twitter. The study also suggests that women are spending less time with more traditional media, such as TV, radio, magazines and newspapers.
The implications here are obvious for small business owners. If your target is women (and even if it's not!), you need to be active in social networking. Whether your blogging or promoting your profile on Facebook and MySpace, or both, you will likely reach a larger and more engaged audience than if you are advertising through traditional means.
If you need help developing a strategy for your social networking activities, e-websmart would be happy to help! Give us a call!
To access the entire report, click here
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