Tuesday, February 17, 2009

Do The Research for your Readers

One thing your blog readers will appreciate is your ability to direct them towards helpful resources, ones that you trust and find accurate and informative. A blog that is continually posting links to meaningful articles and business tools is not only valuable to the reader, but also shows your readers that you are on top of things and willing to investigate trends and learn more about your industry.

It's no small task to find resources worth posting. You could do a Google search, obviously, but the top search results don't always mean the site is worth referring. so stick to researching topics that are relevant to your industry and that you know a little something about so you can judge a site's credibility and worthiness.

But don't think that you can only refer people to online tools. Whenever you consult a book that relates to your business or industry, whether you read it from cover to cover or just pick a chapter or two, offer your 2-cents. Feel free to quote the book (with the correct citations of course) and tell your blog readers how it applies to you or your industry. Your readers will appreciate your honesty, so don't sugar coat it.

And now, I'd be remiss if I didn't conclude this post with a few blogging resources of my own:

Blogging Tips for Beginners a blog post by Darren Rowse with tons of links to help you better understand the world of blogging.

Business Blog Consulting demonstrates how business owners can effectively use their blogs to communicate with customers and market to new customer prospects. Lots of examples of business and corporate blogs, as well as resources to help you learn more.

The Blog Herald is another blog that mostly posts about blogs, blog authors, and other social marketing topics.

And finally, a list of the "top 50" female bloggers. These aren't necessarily blogs about business blogging, but they are well-known and well-respected authors. You can follow a few of your favorites by topic and learn by their examples.