In design, white space is used for more than just separating graphics from text. It is used as subtle yet effective way to convey style and status. Incorporating a lot of white space in to a design suggest elegance, sophistication, and refinement, while a busier, more cluttered design communicates lower cost and lower quality.
The cosmetics industry is known for its use of white space to imply a high quality and expensive product, one that is especially reserved for those who appreciate the value of quality and excellence. The product and the brand is expected to speak for itself.
It really pays to understand this concept when incorporating white space in your design. If your product or service is designed for customers or clients who have more disposable income to spend, then your designs should reflect that to attract those customers. However, if your product is targeted to those who are looking for value without spending a lot of money, then you will want to be careful not to convey too much sophistication or you risk turning away customers who might believe they can't afford your product.
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